[
  {
    "category": "logos",
    "files": [
      {
        "name": "Primary Logo (color, on white)",
        "filename": "logo.png",
        "formats": ["png"],
        "status": "exists",
        "source": "plans/brand-samples/logo.png",
        "note": "Retro script wordmark with paw-and-sparkles crown and PET CARE badge. Raster only."
      },
      {
        "name": "Primary Logo (vector master)",
        "filename": "logo-primary.svg",
        "formats": ["svg"],
        "status": "to-create",
        "note": "No vector source is on file. Needed for print at size and for crisp site rendering — request from the original designer or commission a redraw."
      },
      {
        "name": "Reversed Logo (for dark/purple fields)",
        "filename": "logo-reversed.png",
        "formats": ["png", "svg"],
        "status": "to-create",
        "note": "No approved knockout version exists; dark surfaces currently improvise."
      }
    ]
  },
  {
    "category": "print",
    "files": [
      {
        "name": "Business Flyer",
        "filename": "Business-flyer.png",
        "formats": ["png"],
        "status": "exists",
        "source": "plans/brand-samples/Business-flyer.png",
        "note": "Contains retired colors (#290bfc, #150039) — reprint on the unified palette after the Part 5.2 decision."
      },
      {
        "name": "Vet-Office Postcard",
        "filename": "Postcard-vet-giveaway-PremierPaws.png",
        "formats": ["png"],
        "status": "exists",
        "source": "plans/brand-samples/Postcard-vet-giveaway-PremierPaws.png"
      },
      {
        "name": "Business Card (front)",
        "filename": "business-card-Front.png",
        "formats": ["png"],
        "status": "exists",
        "source": "plans/brand-samples/business-card-Front.png"
      },
      {
        "name": "Business Card (back)",
        "filename": "business-card-back.png",
        "formats": ["png"],
        "status": "exists",
        "source": "plans/brand-samples/business-card-back.png"
      }
    ]
  },
  {
    "category": "documents",
    "files": [
      {
        "name": "Veterinarian Referral SOP",
        "filename": "Premier_Paws_Veterinarian_Referral_SOP_2.pdf",
        "formats": ["pdf"],
        "status": "exists",
        "source": "plans/brand-samples/Premier_Paws_Veterinarian_Referral_SOP_2.pdf",
        "note": "The clinical-formal register reference. Vet-facing distribution only — contains Jessie's direct line; do not publish the file on the public brand site without approval."
      },
      {
        "name": "Vet Referral Form",
        "filename": "vet-referral-form.pdf",
        "formats": ["pdf"],
        "status": "to-create",
        "note": "Exists in Jessie's files (sent to Dr. DeMarco and Main Street Vet) but is not in the repo — obtain the current version."
      }
    ]
  },
  {
    "category": "photography",
    "files": [
      {
        "name": "Curated brand photo library (32 photos)",
        "filename": "photos/photos.json",
        "formats": ["webp"],
        "status": "exists",
        "source": "brand-kit/photos/",
        "note": "Responsive WebP at 440/760/1040px with alt text, dates, and source refs. All already-public (V1 photo stance). Includes current FB cover (cover-lab-grin) and profile picture (profile-logo)."
      },
      {
        "name": "Cat photography (real, candid)",
        "filename": null,
        "formats": [],
        "status": "to-create",
        "note": "No raw cat photography exists in either platform archive — cats appear only in designed graphics, yet a CKD cat is a core persona and Cat Visits are a listed service. Shoot with client consent (Part 5.6 policy pending). Same gap applies to rabbit-care-in-action photos."
      },
      {
        "name": "Team portraits — full set",
        "filename": null,
        "formats": [],
        "status": "to-create",
        "note": "Jessie and Kylie portraits are in the curated library; Courtney, Lilly, and Payton appeared in meet-the-team posts but are not yet curated. Proposed (visual.md): a professional team-portrait shoot; pet photography stays candid."
      }
    ]
  },
  {
    "category": "merch",
    "files": [
      {
        "name": "Merch store (Printful)",
        "filename": null,
        "formats": [],
        "status": "exists",
        "source": "https://premierpaws.printful.me/",
        "note": "External print-on-demand store; designs use the logo and purple merch apparel seen in team photos."
      }
    ]
  }
]